Ram Launches Fifth and Final Phase of U.S. Armed Forces-inspired, Limited-edition ‘Built to Serve’ Trucks


Ram joins hands to celebrate America's five sea, air, and land-based armed forces with the Built to Serve editions of the popular Ram 1500. A glance at this fifth installment, and you'll notice the maritime force-inspired theme. It comes in both Bright White and Spitfire exterior colors. The interior is also a thing to live for, featuring a black cabin with orange accent stitching. 

According to Mike Koval Jr., Ram Brand Chief Executive Officer - Stellantis, "We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These Built to Serve models are just one way we honor those who have selflessly served our country." The Built to Serve edition trucks by Ram is surely a great way to honor these forces. 

These vehicles come with new and improved exterior and interior features that make them unique. You'll find a United States flag on each rear quarter panel, along with a "Built to Serve" decal. Also, there are additional stylish exterior cues on these trucks. They include 20-inch aluminum wheels and a unique technical gray finish. Each front end also gets a unique styling that consists of an all-black surround and grille, black-bezel lighting, and black bumpers. 

The interior of the new 2021 Ram 1500 models is not left out either. The Built to Serve Ram trucks showcase each one of the military branches. They come with unique color stitching, Velco panels on the front seats, with many other comfortable features that will make your ride more enjoyable. The 2021 Ram 1500 Built to Serve editions are available in all body styles and standard powertrains. 

The best place to get your new Ram Truck is at Coastline Chrysler Dodge Jeep Ram. We are the best Ram dealer near Laguna Beach, Dana Point, and San Clemente, CA. You'll find the new 2021 Ram 1500 TRX for sale at our Ram dealership. We boast of an inventory that consists of new Ram trucks for sale with the best Ram deals in town. Our services extend to drivers near Laguna Niguel, Lake Forest, and Mission Viejo, CA. Contact us today to know more about our services; we are always ready to assist you.